The graphic project developed for Lulù Nuti’s exhibition stems from a reflection on the concept of the fragment: not the artwork in its entirety, but a detail, a point of tension, a magnification that reveals what remains hidden at real scale. The central image is not a complete reproduction, but a surgical extraction from the artwork, an extreme close-up of the material, where metal, surfaces, and engravings become landscape.
This act of zooming in is not purely aesthetic: it is a conceptual choice. Bringing the gaze closer means entering the artist’s practice, the physicality of her work, the violence and precision of the gesture.
The graphic composition is built around this fragment. The monumental, sectioned, vertical typography does not merely describe but engraves the space, reflecting the very process behind Lulù Nuti’s works: interfering, compressing, putting matter under pressure rather than simply presenting it.
The background is not conceived as a neutral backdrop but as an identity field. The Foundation’s gold becomes an active surface, an institutional element that does not simply act as support but converses with the metallic material of the artwork, amplifying its weight, density, and physical presence. It is not a decorative gold, but a functional one: a visual base that anchors the institution’s identity while enhancing the sculptural nature of the work.
The decision to isolate a detail and construct the entire visual system around it responds to a precise idea: shifting attention from iconography to material, from the recognizable form to its internal tension.
Even the placement of the text follows this logic. The artist’s name is not simply read but traversed in a fragmented, non-linear manner, forcing the eye to move through the graphic space as one moves before the artworks: through disorientation, proximity, and gradual approach.
The result is a visual system built through extraction and contrast, where the fragment becomes a threshold and the Foundation’s identity is not a frame but an integral part of the narrative.